Integrated
Campaign
ROLES:
Graphic Design
Art Direction
Campaign Development
Photography Direction
Digital Design
Product Marketing
Play Like a Pro is a football-focused campaign created to position Mueller Sports Medicine as a trusted performance partner for athletes who train harder, compete harder, and expect more from their equipment.
I helped translate the campaign concept into a cohesive visual system spanning athlete-focused creative, product marketing, digital content, and promotional applications. The design direction combines bold typography, high-impact sports photography, Mueller's signature red, black and white palette, and dynamic graphic elements to create an energetic, performance-driven aesthetic.
My work included campaign design, art direction, photography direction, layout development, product-focused creative, and adapting the visual system across multiple formats and marketing touch points.
