ROLES:

Creative Direction
Art Direction
Photography
Photo Editing
AI-Assisted Image Creation
Campaign Development

To introduce Mueller's White Graduated Compression Leg Sleeves, I developed a stylized visual approach that moved beyond traditional medical-product photography and positioned the product within a more contemporary, athletic aesthetic.

Working closely with the Marketing Director, I helped develop the creative direction, select wardrobe, plan the shoot, and build the shot list. I photographed the entire campaign, directing the subject and creating a color-driven lighting environment designed to give the imagery energy, depth, and a distinctive visual identity. I handled all photo editing and post-production, then incorporated AI-assisted graphics into the photographs to create visual elements that interact directly with the subject.

The combination of photography, graphic design, and AI-assisted imagery resulted in a cohesive set of campaign assets that bring a functional performance product to life in a more unexpected and engaging way.